Brand identity and web development

Unique visual identity to bring in digital market

Published 11 December 2023
Country United kingdom
Industry Health care
Website zocdoc.com

Brand overview

Awards - site of the day 2023

This project is a healthcare booking platform, designed to connect patients with healthcare providers seamlessly. The platform allows users to search for doctors, compare them based on various criteria, and book appointments online, eliminating the hassle of traditional appointment scheduling. By providing detailed profiles of healthcare providers, including reviews and availability, this platform empowers patients to make informed decisions about their healthcare.

  • Branding and identity
  • Websites and digital platforms
  • Content strategy for social media
identity
About the Zocdoc

Zocdoc offers numerous features designed to enhance the patient experience. Users can view detailed profiles of doctors, including patient reviews, credentials, and languages spoken, helping them make informed decisions about their healthcare providers.

Logotype - Strength in simplicity

A clear visual hierarchy is maintained throughout the platform using consistent typography, color schemes, and spacing. Important actions like booking buttons are prominently displayed, guiding users’ attention and facilitating quick decision-making.

challenge
Design for any device

The platform is meticulously designed to offer a consistent and seamless user experience across a wide range of devices, ensuring accessibility for all users, whether they are on a desktop, tablet, or smartphone.

work
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